Back in the day, they might have thrown flyers out of a blimp or had some guy in a silly costume handing you free samples. They might have driven around the town square with a megaphone rigged to a pickup truck or placed an ad in the newspaper. That was how you reached your audience – slowly, physically, locally and with difficulty. These days, you prepare a social media blast, as they call it in the PR world. You get yourself out there on every possible popular social media outlet in order to reach a wide, diverse audience. But it isn't enough just to put yourself out there. For starters, you have to provide something unique in order to be sought after. You have to be desirable in order to be desired. Most importantly, you have to have a strategy in order to be successful.

The problem is that there's so much jargon, dead ends and false leads. It's impossible to research every option and track down every customer. The package we've plundered for you today at 78% cuts a clear path through the nonsense. It's a comprehensive crash course in creating your online social media entity, maintaining it and making it pop. You won't have to deal with watching half your day disappear into Facebook or Twitter without knowing what (if anything) you've accomplished. Nothing's more frustrating. Except maybe when the blimp malfunctions and crashes, taking your flyers to a fiery death.

Glenn Kirkwood's DIY Social Media Course lays it all out in black and white, taking all of the guess work and wasted time out of the equation. You'll find yourself actually utilising the social media tools at your disposal, rather than allowing them to take advantage of you.

You're a savvy business owner, so you know what happens from there. Success builds upon success. Once your fans have found you, others will follow. What you need is a guide through the wilderness; someone to tell you which direction to head and which berries to eat. Once you've got the knowledge, approach and every helpful hint you can handle, all the armies of the internet won't be able to stop you. They'll be too busy joining you!

We aren't afraid to admit that we're captivated by the concept of getting flooded with customers. It's obvious that they're waiting out there in the social media world, ready to show us who they are. That's hundreds of millions of real people, all of whom can be reached right from your office. Using these tools properly gives you unlimited potential with minimal investment. What could be better? You can try the megaphone-truck-rig if you prefer. It will probably be pretty fun for a while, but return on investment will be... pathetic, quite frankly.

Kirkwood's program delivers every necessary element to a successful social media attack. You'll be armed and equipped to confront it on all fronts. Your strategy will be sound and your weapons effective. It includes tips and tricks to harness email marketing campaigns, video tutorials, tips from expert marketing gurus and much more.

If you've tried doing it yourself, you know how essential it is to seek advice from someone who knows what they're doing. Stop wasting your time, and start investing in your future.